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Buying Guide: Moroccan Rugs

How to choose an authentic, high-quality rug that suits your home

Why choose a Moroccan rug?

A genuine Moroccan rug is more than a beautiful interior detail — it’s a functional piece, a work of art, and a carrier of cultural heritage. Berber rugs from Morocco bring warmth, depth, and unique character to a space. Handwoven from natural materials, each rug tells the story of its maker. By choosing a high-quality, ethically made rug, you’re making a sustainable decision that will stand the test of time. In a balanced interior, it’s easier to feel inspired, calm, and present.

1. Choose the right size and style

Opt for a rug that’s large enough. A too-small rug can make a space feel disconnected or unfinished, while a generously sized rug ties the room together beautifully.

Consider the function of the space. In a living room, a large wool rug adds warmth and texture. In kitchens or hallways, a recycled Boucherouite rug is a low-maintenance and expressive choice.

Let the rug speak to you. Often, the right rug simply feels right. If a rug stays on your mind, it’s probably the one!

2. New or vintage?

Vintage rugs are unique and often more skillfully made. They age beautifully and hold their value over time.

The quality of new rugs varies greatly. Be sure to check the materials and ethics of production. Genuine, hand-knotted rugs stand out for their craftsmanship and soul.

Recycled textile rugs combine sustainability, personality, and ease of care.

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3. How to recognize a quality rug

Tightness of the weave: The denser the knots, the better the quality. Try the “finger test” — if your finger easily pushes through the weave, it’s likely too loose.

Materials: Favour natural, untreated wool. Good-quality wool has a natural sheen and repels dirt. Poorly spun wool tends to shed and wear out quickly.

Weight and structure: A heavier rug contains more wool and tighter knotting — a sign of quality craftsmanship.

The back tells the truth: In a handwoven rug, you’ll see irregularities and the marks of manual work. Clear knot rows and a slightly uneven look are good signs. In older rugs, the back becomes polished and the knots hardened from use. In newer rugs, the underside is soft and the wool slightly fuzzy.

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4. Knots, symbols, and stories – how Moroccan rugs are made

Moroccan rugs are hand-knotted on vertical looms using traditional techniques. The process is time-consuming and involves many stages: shearing, washing, carding, spinning, dyeing, and finally knotting and weaving. The two most common knot types are the symmetrical knot and the technically more demanding Berber knot, which is often used in Beni Ouarain rugs.

Berber rugs typically have a looser knot density than oriental rugs, as they were originally designed to be portable. For that reason, many Berber rugs have also served as cloaks, blankets, cushions or general-purpose household textiles.

5. A responsible choice – ecology and ethics

Wool is produced responsibly. Long-tailed sheep grazing freely in the mountains provide high-quality wool without the

Every rug is unique. Handmade means no two rugs are ever the same.

Vintage and recycled rugs are sustainable choices. They reduce waste and give new life to existing materials.

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Frequently Asked Questions (FAQ)

Is wool durable in daily use?

Yes, high-quality wool is extremely durable and easy to care for. Moroccan rugs made with untreated wool naturally resist dirt, moisture, and odors due to the lanolin in the fibers. They’re an excellent choice for families with children or pets.

Can a Moroccan rug be washed?

Stains on wool rugs can be treated at home with Marseille soap. For full cleaning, we recommend professional care, as most wool rugs need gentle handling. Recycled textile Boucherouite rugs can be water-washed like Finnish rag rugs.

How do I know if a rug is authentic?

Look closely at the weaving, materials, and especially the back of the rug. Irregularities and signs of handwork are positive indicators of authenticity.

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